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Our Materials


Linen comes from the fibres of the flax plant which is a natural material that has been used by humans for thousands of years. Flax is one of our most durable and natural textiles available in the world. Flax is a plant that requires almost no chemicals during cultivation, but settles with only some fertilizer. Linen is a really durable material that with the right care can last for several decades. 

All our linen garments are made of natural linen that is both OEKO-TEX® certified and has a premium guarantee according to European FLAX® standard, which means that the linen is completely free of hazardous chemicals, GMO-free and has full traceability and is grown in Europe.  

6 interesting facts about linen

1. Linen is one of the oldest, if not the oldest, textiles in existence. Already people in the Bible wore linen garments and mummies were wrapped in linen, which as we know has lasted for centuries.

2. About 85% of the world's flax comes from Europe as flax can be grown in colder climates.

3. Linen is without any doubt one of the most durable textiles available. It is 100% biodegradable, produces zero waste and retains carbon that is released into the atmosphere. As a bonus, linen is also naturally hypoallergenic. In other words, linen is good for both the environment and you!

4. Flax cultivations do not require heavy watering like other textiles. Unlike other natural fibers and cellulosic fibers that require watering and plenty of water, flax only needs natural rain to survive.

5. No harmful chemicals are required to make linen. Flaxseed requires very little fertilizer and no pesticides or defoliants. It actually protects and fertilizes the soil. The linen chosen in our garments is grown from certified GMO-free seeds.

6. Wearing linen means that you are a conscious consumer. You contribute to a more environmentally conscious and sustainable world by using materials that are natural and that do not damage or destroy our planet.


Machine wash max 30 degrees

Use a mild detergent being kind to our planet

Do not bleach

Do not dry clean - it is not good for nature

Do not tumble dry - it consumes an unnecessary amount of electricity


The buttons on our garments are made from the hard outer shell of the coconut fruit being grown in India. By using this unwanted material to make buttons, waste is reduced and communities are supported by a sustainable resource. They are considered sustainable because they are otherwise wasted by-products from the food manufacturing process. Although the peel of the coconut fruit is coarse, it has a very light structure. Our buttons are OEKO-TEX® certified and our buttons are made from leftover coconut shells in India. The final production of the buttons takes place nearby our sewing factory in Turkey . We believe that the pure material creates a natural and elegant look on our clothes.


When we sew our linen garments, we only use OEKO-TEX® certified cotton thread that originates from Egypt.


Dyeing of different garments is usually the part that is harming the environment the most when making clothes, regardless of whether certified and environmentally friendly textiles have been chosen from the beginning. We consider it a bit unnecessary and therefore we only use GOTS-certified pigments when we dye our linen garments, which comes untreated in its natural color to our sewing factory. GOTS-certified pigments mean that no dangerous chemicals are used in the actual dyeing and therefore we do not have to be afraid that dangerous residues that are harmful to our planet run down the drain after dyeing our clothes. We want to leave a responsible footprint to our next generations.

The dyeing of our linen garments is done in Turkey nearby our sewing factory, all to reduce unnecessary transport and minimize emissions.

Our Production

We who work with SOONA care about the environment and want to leave a prosperous planet and a functioning society to the next generations. That's the least we can do. Our strong values ​​around sustainability and our responsibility to the next generations saturate our entire business idea and we protect both the environment, our fellow human beings and society at large. Gender equality is a given to us and our factory where we sew our linen garments ensures both equality and inclusion, decent working conditions, fair living wages, the right to vacation, pension and compensation when being sick. Obvious  for many, but unfortunately not to everyone in the fashion industry. We are proud to manufacture our linen garments in our own factory in Antalya, Turkey, where we can truly ensure and maintain these guidelines every day. We took over the ownership of this factory in 2018, which was at that time in bad condition. The building was down at heel, the employees worked in indecent working conditions and the hygienic conditions had more to wish for.

We have worked hard to improve labour conditions since our takeover in 2018 and during summer of 2021, we were finally able to officially declare that we have met all the requirements according to BSCI standard (Better Social Compliance Initiative), one of the toughest and most reputable standards in the industry when it comes to environmental and social responsibility. We are continuously audited by third parties and work towards continuous improvements for an even better and more sustainable future.

The bags our garments are packed in for protection during transport are made from recycled plastic and our hangtags are made of FSC-certified paper. We only send full trucks from our factory to optimize transport and have as little environmental impact as possible. Our ambition is to reuse as much as possible so that we can achieve a circular economy and reduce wastage in our production. We always take care of leftover fabrics that we make mouth guards and other products that we sell or donate to charity to assure that no material is wasted.